STRATEGIC COMMUNICATION (STCO):
Students majoring in strategic communication learn the theories and methods of advertising, public relations and new media to meet the strategic goals of organizations. Students learn to conduct research; write and create content for print, broadcast, online and mobile platforms; design; choose channels to place the message; and evaluate effectiveness.
We offer a wide variety of options for students including specialized tracks of study, a robust internship program, exciting study abroad options, and a faculty with an unwavering focus on student success.
Please watch the video below and explore our website to learn more about your future in the field of strategic communication!